The Science Behind HelloSun

Sunscreen protects the surface, HelloSun protects what's underneath

Sunscreen works at the surface. It absorbs or reflects UV before it reaches your skin. That's still important, but it's not the whole story.

UV radiation that gets through doesn't just cause sunburn, it triggers a chain reaction at the cellular level: free radicals form, DNA gets damaged, inflammation sets in. That process starts before you feel anything.

HelloSun was formulated to work from the inside, through a concentrated daily dose of antioxidants.
The Research

In vivo protective effects of HelloSun

In an independent pre-clinical study conducted by conducted by Gitali Indra, Ph.D. and Arup K. Indra, Ph.D., researchers at the Oregon State University College of Pharmacy and the Knight Cancer Institute at OHSU, four distinct markers of UV-induced skin damage were measured in mice. All four showed statistically significant improvement in the Formula HB7 group.1

What the research found
01 - Fewer Sunburn Cells

UV radiation causes apoptotic keratinocytes (sunburn cells) to form in the skin's outer layer. They're the cellular signature of acute UV damage. Mice given HelloSun showed dramatically fewer sunburn cells than untreated controls after the same UV dose.
02 - Less DNA Damage

UV radiation damages DNA directly, creating structures called cyclobutane pyrimidine dimers (CPDs). These are a root cause of mutations that accumulate in skin over time and are linked to long-term harm. Skin in the Formula HB7 group showed significantly fewer CPDs than untreated skin after the same UV exposure.
03 - Less Skin Thickening and Inflammation

When the skin is stressed by UV, it responds by thickening, a process called epidermal hyperplasia. It's a visible sign of inflammation and cellular distress. Skin treated with Formula HB7 showed significantly less thickening than untreated skin 24 hours after UV exposure.
04 - Reduced Oxidative DNA Damage

UV generates reactive oxygen species (free radicals) that attack DNA, proteins, and the skin's structural components. One of the earliest measurable signs of this is a compound called 8-oxo-dG, an indicator of damage associated with skin aging and long-term cellular harm. Skin treated with Formula HB7 showed significantly reduced 8-oxo-dG compared to untreated skin.

Histological images from the HB7 study. Top: H&E stained skin sections showing reduced epidermal thickness (blue bar) and fewer sunburn cells (red arrows) in treated vs. control skin. Bottom: Immunofluorescence images showing reduced UVB-induced DNA damage (CPDs) in treated vs. control skin epidermis. E = epidermis, D = dermis.

Source: Indra G, Indra AK. In vivo protective effects of Hello beverage formulation HB7 on skin against solar UV-radiation. Oregon State University / Knight Cancer Institute, OHSU. 2022.1

Why Purple Carrots?

HelloSun works from the inside out

HelloSun's formula is built around highly bioavailable purple carrot anthocyanins, one of nature's most potent antioxidants. Human clinical research confirms these antioxidants are absorbed and circulating in your system within 15 minutes to 6 hours of ingestion.

Once there, they help neutralize reactive oxygen species before those free radicals can set off the damage cascade that leads to sunburn, DNA injury, and inflammation.

Get HelloSun
References

1. Indra G, Indra AK. In vivo protective effects of Hello beverage formulation HB7 on skin against solar UV-radiation. Oregon State University, College of Pharmacy / Knight Cancer Institute, OHSU. 2022.