What are Anthocyanins?
In nature, anthocyanins are the purple pigments plants make to cope with intense UV exposure from sunlight. In people, drinking concentrated anthocyanins help skin cells better absorb and reflect UV while neutralizing free radicals generated during sun exposure.
Why a drink?
Because it lets us concentrate bioavailable anthocyanins into a quick, tasty 2 oz shot—about the anthocyanin content of ~5 lbs of purple carrots. No mixing. No mess. Optimized for absorption.
†Equivalent to the anthocyanin content of ~5 lbs of purple carrots.